I can never forget Miss Paulina, even though I met her when I was 5. It’s been 22 years since, and she’s carved a place for herself in my mind in a way she couldn’t have imagined. She was my teacher when I repeated primary 1. I was a struggling student who found it difficult […]
Storytelling is the most powerful way to put ideas into the world today. Robert Mckee When four people came together to launch an eyewear company and pitch their business, they knew the best way to differentiate themselves from traditional eyewear companies was by telling their story. Warby Parker’s founders were students when one of them […]
We are all storytellers. We all live in a network of stories. Jimmy Neil Smith I haven’t watched someone make having a stroke look so cool the way Jill did. In her TED talk titled My Stroke of Insight, she talks about the human brain and how the left and right hemisphere function, weaving in […]
We are, as a species, addicted to story. Even when the body goes to sleep, the mind stays up all night, telling itself stories. Jonathan Gottschall While I was still thinking about what aspect of communications I would go into when I was taking a public relations and communications course, someone asked me to write […]
Every business has a story to tell. Jay Baer You must have had two weeks to think about how you fit into any of the categories of people who need stories in their business communications. We’re glad you’re back to learn how to use stories in your presentations, pitches, and business meetings and turn any […]
When you tell a story, you spark a connection. That is the power of storytelling. Jay O’Callahan Let’s start by wishing you a Happy New Year. We hope this year gives you all the beautiful stories you’ll get to tell. This is the first blog post of the year, and we thought we’d help you […]
Stories create community, enable us to see through the eyes of other people, and open us to the claims of others. Peter Forbes Your workplace is bustling with festive activities. Christmas trees. Christmas decorations. Christmas jumpers. Everything around you says, ‘Christmas is here.’ But beyond the physical activities going on around, you want to foster […]
Stories are equipment for living Kenneth Burke As a five-year-old, I struggled to read and write. My mum noticed that I avoided doing my assignments, and when she found out why, she made me repeat Primary 1. She not only made me repeat but also taught me how to read and write. By the following […]
Stories have a unique power to move people’s hearts. Peter Guber In Contagious: Why Things Catch On, Jonah Berger wrote, ‘Seeing others do something makes people more likely to do it themselves. If it’s hard to see what others are doing, it’s hard to imitate it. Making something more observable makes it easier to imitate.’ […]
Sharing your organisation’s origin story is not about reminiscing on the past, contemplating how far you’ve come, and then deciding to share it with your audience or whoever cares to read it. It serves a deeper purpose than that. Storytelling in corporate communications helps you foster a connection with your organisation’s stakeholders (employers, investors, shareholders, […]