Stories have a unique power to move people’s hearts. Peter Guber In Contagious: Why Things Catch On, Jonah Berger wrote, ‘Seeing others do something makes people more likely to do it themselves. If it’s hard to see what others are doing, it’s hard to imitate it. Making something more observable makes it easier to imitate.’ […]
This is an example of an impact story. Jane was five years old when she first tried to ride a bike, but she fell and never tried again. Almost twenty years later, Jane still found she nursed her fear of falling off a bike despite wanting to learn. She was also uncertain about how to […]
Through storytelling, we share what it means to be human. Jimmy Neil Smith Have you ever been moved to tears or moved to action after reading an emotional story? I bet that at some point or the other in your life, you have. Storytelling brings out our humanity and connects us to the emotions of […]