Stories create community, enable us to see through the eyes of other people, and open us to the claims of others. Peter Forbes Your workplace is bustling with festive activities. Christmas trees. Christmas decorations. Christmas jumpers. Everything around you says, ‘Christmas is here.’ But beyond the physical activities going on around, you want to foster […]
Stories are equipment for living Kenneth Burke As a five-year-old, I struggled to read and write. My mum noticed that I avoided doing my assignments, and when she found out why, she made me repeat Primary 1. She not only made me repeat but also taught me how to read and write. By the following […]
Sharing your organisation’s origin story is not about reminiscing on the past, contemplating how far you’ve come, and then deciding to share it with your audience or whoever cares to read it. It serves a deeper purpose than that. Storytelling in corporate communications helps you foster a connection with your organisation’s stakeholders (employers, investors, shareholders, […]
Through storytelling, we share what it means to be human. Jimmy Neil Smith Have you ever been moved to tears or moved to action after reading an emotional story? I bet that at some point or the other in your life, you have. Storytelling brings out our humanity and connects us to the emotions of […]