I can never forget Miss Paulina, even though I met her when I was 5. It’s been 22 years since, and she’s carved a place for herself in my mind in a way she couldn’t have imagined.

She was my teacher when I repeated primary 1. I was a struggling student who found it difficult to read and write. I felt behind.

But her class was always interesting. She’d turn her lessons into catchy songs and stories. One song that has stuck with me since she taught me in primary school is ‘I am a Yoruba lady eating amala every day.’ The song was to teach us about the different tribes and their food.

Her class was memorable. And I fell in love with learning, with reading and writing.

Looking back, I realise Miss Paulina did more than teach with songs. She taught me how the right message, delivered the right way, becomes unforgettable. Isn’t that what we all want?

I am telling you about Miss Paulina because I want you to be like her. Not as a primary school teacher teaching a bunch of five-year-olds. But as a memorable and effective communicator who ensures their message sticks in the minds of their audience.

Telling stories is one of the most effective ways to make your message stick, whether you’re pitching an idea to a prospective client, writing a newsletter, or leading a team meeting. It’s your greatest tool for becoming an excellent and memorable communicator who will be remembered for years to come.

Who will remember your message 22 years from now? It starts with the story you choose to lead with.

You can also read:5 Reasons Why Business Leaders Should Be Using Stories in Their Communications