Every business has a story to tell. Jay Baer You must have had two weeks to think about how you fit into any of the categories of people who need stories in their business communications. We’re glad you’re back to learn how to use stories in your presentations, pitches, and business meetings and turn any […]
When you tell a story, you spark a connection. That is the power of storytelling. Jay O’Callahan Let’s start by wishing you a Happy New Year. We hope this year gives you all the beautiful stories you’ll get to tell. This is the first blog post of the year, and we thought we’d help you […]
‘How do I want to tell the story of this season in the future?’ Christmas has always looked different for me in different seasons of my life. I can’t remember engaging in many activities as a child, but there was the excitement of getting Christmas clothes and shoes. As I grew older, I didn’t get […]
Stories create community, enable us to see through the eyes of other people, and open us to the claims of others. Peter Forbes Your workplace is bustling with festive activities. Christmas trees. Christmas decorations. Christmas jumpers. Everything around you says, ‘Christmas is here.’ But beyond the physical activities going on around, you want to foster […]
Stories are equipment for living Kenneth Burke As a five-year-old, I struggled to read and write. My mum noticed that I avoided doing my assignments, and when she found out why, she made me repeat Primary 1. She not only made me repeat but also taught me how to read and write. By the following […]
Stories have a unique power to move people’s hearts. Peter Guber In Contagious: Why Things Catch On, Jonah Berger wrote, ‘Seeing others do something makes people more likely to do it themselves. If it’s hard to see what others are doing, it’s hard to imitate it. Making something more observable makes it easier to imitate.’ […]
Sharing your organisation’s origin story is not about reminiscing on the past, contemplating how far you’ve come, and then deciding to share it with your audience or whoever cares to read it. It serves a deeper purpose than that. Storytelling in corporate communications helps you foster a connection with your organisation’s stakeholders (employers, investors, shareholders, […]
This is an example of an impact story. Jane was five years old when she first tried to ride a bike, but she fell and never tried again. Almost twenty years later, Jane still found she nursed her fear of falling off a bike despite wanting to learn. She was also uncertain about how to […]
Through storytelling, we share what it means to be human. Jimmy Neil Smith Have you ever been moved to tears or moved to action after reading an emotional story? I bet that at some point or the other in your life, you have. Storytelling brings out our humanity and connects us to the emotions of […]
Picture the last time you were held spellbound by a book or blog post or social media caption. What was it that drew you in? What made you to continue reading? What motivated you to get to the end? It could be one of several things, but you read to the end because you could […]